Is there anything more uninspiring in large companies than their ‘vision’? Almost every major organisation has one. Do you even know what your employer’s vision is, let alone use it a means of motivation and to guide the decisions that you make on a daily basis? Here are a couple of examples that can be found on the website of large Australian businesses, and which are fairly typical of the ubiquitous company vision.
One large bank's vision is “To be one of the world’s great companies, helping our customers, communities and people to prosper and grow”.
A major oil and gas company's website states “Vision - Our aim is to be a global leader in upstream oil and gas”.
Do you find them inspiring? I am not trying to single out those two companies; the point is that most organisations’ visions are similar. They are typically written as a one sentence statement and are very generic, intangible and formal. It is difficult to see how this is benefiting the company or anyone associated with it.